The day started off overcast as chilly (relative to Texas) as I started out heading to the Convention Center here in downtown San Jose. It's about a 4 minute walk from my hotel (pictured left) and as I approach the convention center, I noticed a few people snapping some photos of the main sign just outside the convention center. As I approach the sign, I just start to laugh as the sign is running some version of Windows and has some sort of error or dialog box prominently displayed over the rotating banner. You can't really make out what the dialog box says, but it reminds me of the recent Microsoft blunder encountered during the speech recognition presentation. Of course it was no longer visible when I checked at lunch, but I still enjoyed the laugh early in the morning.
Being new to SEO (Search Engine Optimization), I've found that Search Engine Marketing is enormous. While this is true, I was reassured that when it comes to good web site design, the basics still matter. That is, when it comes to organic listings and search engine friendly design, good site design is important and really hasn’t changed that much when it comes to things like links, title tags, layout, and general design concepts that I have been accustomed to for some time now.
The conference offers several tracks to choose from. Being green in SEO, I decided to stay with the basics and choose to attend the Fundamentals track for the entire day. Looking at the rest the schedule for the week, this is the track for me as it covers the basics and touches on the topics that I was primarily interested in to begin with. Today, we covered basic Search Engine Marketing, Search Term Research & Targeting, Search Engine Friendly Desgin, and Search Advertising 101. It was all good information for me, and I am looking forward to the topics covered tomorrow in the fundamentals track. You can read more about the conference at: http://www.searchenginestrategies.com/sew/summer06/
As for the nightly events, I already plan to attend the Google Dance tomorrow (Tuesday) night, and I’m looking for more information regarding the Yahoo party that is rumored to take place tonight. I’ll try to take several photos and get them posted ASAP - as soon as I finish this last sudoku puzzle!
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